Real estate mobile app and website (Immoweb)

For a specific round of testing the participant requirements were very specific which made it hard to reach out to them: people with no pre-existing Immoweb account and with small businesses (mom-and-pop shops) who might look for mixed use property but don't necessarily have a public email address. 

Wins

Guerilla recruiting: spend one morning visiting shops and small businesses talking to the shop owners and handing out flyers with information about the usability test. Some already scheduled right away, others called in later.