Website before the redesign was outdated and overwhelming.
A mobile app did not yet exist.
Problem statement: Immoweb real estate website is outdated and overwhelming. There is no mobile app.
Assumption:
A redesigned website and a brand new mobile app will be a better experience, but will still be flawed without user feedback.
Research questions:
Do mobile concepts and website redesign meet users' needs?
Can users complete tasks, understand content, and find what they are looking for?
My responsibilities:
recruiting participants and creating screener questions
creating discussion guides and task prompts
moderating the in-person usability tests
analyzing and quantifying the test results
presenting results and recommendations to the client
Repeat process after recommendations are integrated in design
For a specific round of testing the participant requirements were very specific which made it hard to reach out to them: people with no pre-existing Immoweb account and with small businesses (mom-and-pop shops) who might look for mixed use property but don't necessarily have a public email address.
Guerilla recruiting: spend one morning visiting shops and small businesses talking to the shop owners and handing out flyers with information about the usability test. Some already scheduled right away, others called in later.
advertisements for real estate agencies are overlooked and perceived as irrelevant.
Directly integrate properties of the agencies in the design of the advertisements.
Users can draw a shape on a map to search for properties, but they did not interpret the map as a search tool but used it solely to see where properties are located.
Add a tool tip and descriptive button labels to improve the discoverability and 'learnability' of this new feature.
Many of the menu tabs are leading to info about real estate agencies or info that is not top of mind for most users. Users are overwhelmed by the many options in the main menu and side menu.
Re-label the tabs and consolidate tabs that are not relevant for prospecting renters/buyers
The Immoweb app in the App Store receives a 4.7/5 score (in 2020)
The Immoweb app in the Google Play Store receives a 4.4/5 score (in 2020)